Do you have a love/hate relationship with social media like I do? The pros of convenience can outweigh the cons of oversaturation of information and access at times. It is undeniable that the relevancy and value of the effective use of social media in business is immense. The Internet began as a huge BBS (Bulletin Board System), serving as an avenue for the exchange of software, data, messages, and news for its users (Kaplan & Haenlein, 2010). Now social media outlets can s